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MaRS Startup Toolkit
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Добавлен 6 авг 2008
MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
Building a Community and Leveraging PR with Paul Chan
Find your team’s strength and leverage it. Paul Chan, COO at Bunz, provides insights on the company’s effective use of marketing channels like PR, and how they involve community members in their product development.
Read up on community building and other acquisition channels in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
Read up on community building and other acquisition channels in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
Просмотров: 884
Видео
How to build community into your marketing strategy with Dan Jabob from Breather
Просмотров 6806 лет назад
For some ventures, it’s all about community and hyper-local activity. Dan Jacob, Growth Manager at Breather, details Breather’s marketing strategy, which depends heavily on the local context and use-cases of the product. Read up on community building and other marketing tactics in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
Email Marketing Strategies at Shopify
Просмотров 5196 лет назад
Jennifer Daly from Shopify walks us through effective email marketing strategies. You can use email marketing to boost customer activation, increase retention, and receive feedback on your product or service. Read up on email marketing and other paid acquisition channels in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
Human Centred Design and User Research-with Ariel Sim
Просмотров 7 тыс.6 лет назад
Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, shares insights on conducting user research in human centered design (HCD). Ariel looks at how to prepare for user interviews, how to design effective questions and how to conduct user research on a tight budget. For more on HCD, check out: www.marsdd.com/mars-library/human-centred-design-ariel-sim/
Masters of Growth: Getting sales right with Peter Kalen
Просмотров 1,5 тыс.6 лет назад
Creating a business plan and developing your product is just the beginning. Now you need to sell it. Do you have a sales strategy? Peter Kalen, Founder and CEO of Flexiti Financial, shares insights on "getting sales right" and discusses the unique challenges that arise in the sales process. Find out more about Flexiti Financial: flexitifinancial.com/ and connect with them on Twitter: @Flexiti_fin
UX Design and Your Startup with Darrin Henein
Просмотров 1,1 тыс.6 лет назад
User experience design (UX) is a framework for thinking about the design and development of a product and/or service that maps to real people’s needs. Darrin Henein, Senior UX Lead at Shopify, explains the the basics of UX and delves into the mind of a UX designer. To see more resources, visit our website at www.marsdd.com/mars-library/
The Process Behind UX Design with Darrin Henein
Просмотров 7426 лет назад
Understanding the basics of user experience design (UX) is one thing, but actually applying it to the development of your product and/or service is another. Darrin Henein, Senior UX Lead at Shopify, guides you through the UX process and how to test and validate ideas generated from user research. To view more resources, visit our website at www.marsdd.com/mars-library/
Human Centred Design with Ariel Sim
Просмотров 15 тыс.6 лет назад
Before you start designing your product and/or service, you need to think about the user. Human Centred Design (HCD) is the concept of leading with the user, and ultimately building a product that provides a solution tailor-made to that user's problem. Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, digs deeper into HCD and outlines a framework for its basic application in ...
Working with Social Media Influencers with Richard Wong
Просмотров 5086 лет назад
Trusting your brand with an influencer may be nerve-wracking, but it can be extremely effective. Richard Wong, Vice President of Marketing at #paid, gives some tips on this new world of marketing, including the importance of knowing your target market before reaching out to influencers in that space.
Customer Development: Key insights from Alison Gibbins
Просмотров 6736 лет назад
Don't underestimate the importance of customer development. Alison Gibbins, Marketing Consultant with Alison Gibbins Consulting, relates why your marketing strategy will likely fail to realize your growth goals if you skip this critical element. Customer development is a constant process that you should undertake at every stage of your customer acquisition funnel. Read up on content marketing a...
Content Marketing with HubSpot's Gregory Karelitz
Просмотров 7106 лет назад
The key to content marketing is creating content that is unique to your venture. Gregory Karelitz, Growth & Partnerships with HubSpot for Startups, explains how HubSpot leverages its blog content to be a thought leader in its respective market, thus attracting and retaining customers. Read up on content marketing and other paid acquisition channels in the MaRS Growth Marketing Playbook: marsdd....
Insights on Growth Marketing with Google's Fab Dolan
Просмотров 12 тыс.6 лет назад
It’s time you started thinking like a growth marketer, but do you know how? Fab Dolan, Head of Marketing with Google Canada, breaks down what a growth marketer does and how the world of marketing has changed. Learn more: www.marsdd.com/collections/growth-marketing-playbook/
MaRS Studio Y Fellowship: We are systems leaders
Просмотров 1,8 тыс.7 лет назад
Designed for young professionals, the Studio Y Fellowship is a residency-based leadership program that teaches skills for systems change. Apply now at studioy.marsdd.com.
RESI on MaRS 2017
Просмотров 9827 лет назад
The largest health investor event in Canada, RESI on MaRS unites hundreds of early-stage investors with fundraising CEOs from the most cutting-edge life sciences startups. Learn more: healthkick.marsdd.com
People Management Strategies: Startup Tips
Просмотров 1,9 тыс.7 лет назад
People Management Strategies: Startup Tips
INFRONT Global Fund Manager Mentorship Program
Просмотров 2477 лет назад
INFRONT Global Fund Manager Mentorship Program
Health Minister Jane Philpott's full speech from Social Finance Forum 2016
Просмотров 6747 лет назад
Health Minister Jane Philpott's full speech from Social Finance Forum 2016
You can and must understand synthetic biology now
Просмотров 9607 лет назад
You can and must understand synthetic biology now
My Aha Moment with Jeff Ruby of Newtopia #MaRSaha
Просмотров 3727 лет назад
My Aha Moment with Jeff Ruby of Newtopia #MaRSaha
The Connected Entrepreneur Case Study: Kobo and LEAGUE founder Michael Serbinis
Просмотров 3957 лет назад
The Connected Entrepreneur Case Study: Kobo and LEAGUE founder Michael Serbinis
My Aha Moment with Ibraheem Khan of Smarter Alloys #MaRSaha
Просмотров 4927 лет назад
My Aha Moment with Ibraheem Khan of Smarter Alloys #MaRSaha
My Aha Moment with Helen Stevenson of Reformulary Group #MaRSaha
Просмотров 4827 лет назад
My Aha Moment with Helen Stevenson of Reformulary Group #MaRSaha
The Connected Entrepreneur Case Study: Toronto startup Overbond
Просмотров 4557 лет назад
The Connected Entrepreneur Case Study: Toronto startup Overbond
My Aha Moment with Etienne Lecompte of PowerHub #MaRSaha
Просмотров 4377 лет назад
My Aha Moment with Etienne Lecompte of PowerHub #MaRSaha
My Aha Moment with Daniel Moneta of MMB Networks #MaRSaha
Просмотров 3657 лет назад
My Aha Moment with Daniel Moneta of MMB Networks #MaRSaha
My Aha Moment with Eugene Ace of GoJava.ca #MaRSaha
Просмотров 2717 лет назад
My Aha Moment with Eugene Ace of GoJava.ca #MaRSaha
My Aha Moment with Ruslan Dorfman of GeneYouIn #MaRSaha
Просмотров 3557 лет назад
My Aha Moment with Ruslan Dorfman of GeneYouIn #MaRSaha
Should have siad " for the price of feeding a child in Africa "
My thing will be im right their wrong , itll be a blessing in disguise 🥸😂🎉
I was terminated right after my FMLA.
Excellent
Yup don’t terminate an employee on a Friday!l Just happened to me and no outside support was provided. Felt hung out to dry. Companies always have lawyers and HR to protect their rights but nobody will protect your own but you!
I always conduct a *MMM* or *3Ms* _Monday Managers Meeting_ to discuss the business plan and who’s getting terminated. I’m not opposed to terminating someone over the phone but I rather do it in person with at least another manager present. I had to terminate someone over the phone because it involved a serious life threatening situation with another employee and I couldn’t allowed the individual to come back to work after their day off. I know My employees feel Mondays are like walking on eggshells because they know Mondays is the day someone is going to be fired. I make it easier for everyone involved because it gives them time to work on a plan and it starts our week fresh. Tuesdays is our entire staff meeting and I rather discuss any new plans and sales tactics with the staff that are employed.
victory 😊😊
Incredible insightful information that has the power to change business’ trajectories, owners fulfillment and the lives of many
Support unions, and if one is available to you then join it, and go to meetings. Buried in these expert guidelines is the lopsided Right to Work law, which in reality is a golden benefit to employers, like money in the bank. Again, unionize, because exploitation is bad, even if its agents are dressed nicely and speak softly.
Passion yes, but an opportunity becomes easily realized if it addresses a need or solves a problem
Sea salt is correlated with atherosclerosis. I'd chose magnesium instead.
SO this is just a**holes justifying B$ firings. 90% of corporate d0uchebags who fire an employee are really just playing party politics or popularity games.
Excellent presentation
Details details details details details
Sports medicine is essential.
Safety first second and third.
Clinical pharmacology has been studied for centuries as far back as a Game of Thrones after the pandemic we definitely need phase study research and development as specifically palliative treatment with proper protocols
Good afternoon. Phase studies are necessary.
Great video for mba students
He's lying he's such a bad boss
It’s called break up Fridays for a reason
At some places I have worked, if they offered me six months of severance pay I’d happily accept the termination.
Their attitude and the tone reminds me of a line from GoT - "It always seems a bit abstract, doesn't it, other people dying?"
Thank you so much for sharing!!
K i j i j i , this word contains 3 vav of hebrew alphabet. And by jewish gematry vav is number 6. So kijiji contains inside 666. This person is dangerous and psycologically unbalanced, she’s behavior causes doubt, she looks like satanist
Kevin Lee ! There will never be a soul like you in Toronto ❤️
Wonderful wonderful it's good
You are a bit deceptive😯 with your delivery! You are giving out so much gold nuggets effortlessly, that its easy to understate the importance of what you're saying W😃W! 12/10 I score! (yes twelve, excellent presentation)
So it is 7, almost 8, years later. I wonder what, if anything, would be said differently, or what advances in trade show theory have been made?
1:00:54
Terry, Thomas Prichard's uncle's name is David and he told me he was a freemason, two children, 1 wife, lives near Nevill Hall Hospital. Go go go.
I beat up my boss and impregnated his wife he took care of her for 8 years 🤣🤣☠️☠️
Cameraman created problem that wasn't there
Conversation? Don't have a conversation. As soon as they utter the words your fired - say nothing and leave. Your not obligated to answer questions or sign anything. Don't waste your time - move on.
Charlotte probably is retired now in 2023.
The woman with the orange scarf has such nice boots!
I know this was 12 years ago. Charlotte looks nice dressed up and wearing such nice heel shoes.
Much more informative content. I can remember some of the topics i was learnt at one semister of my undergraduate course, Production Planning and Process Control.
Don't ever say "you're a good guy" - 1:43. Please, no.
this is fucking stupid
This is really good
If I gave u respect. Don't think I'm going 2 give u 2week notice. Because u would give it to me. It's business. My time is valuable
I was part of a larger termination effort by my retail 1:50 company. They got everyone who was being terminated on a conference call all at once and told us our positions were eliminated . They read a prepared statement that was scripted and the man doing it didn’t even look directly at the camera. They weren’t going to enact the layoffs form over a month and nobody from home office was in the store to ensure security . Not the wisest move. I am temporarily on my feet , but the followed none of the guidelines set forth in this video .
❤
😢Bravo
Absolutely love this philosophy and the culture you’ve created within your company. I respect people who are committed to excellence and treat their staff well & with respect.
I learned a lot of lessons in life. Here is one of them. It's better to be in control of a situation, not at the mercy of it. I have a full-time and a part-time job. If the full-time employer fires me, I will ask the part-time employer for full-time status. I also have multiple sources of income. As you can see, I am not at the mercy of anybody. Most people are at the mercy of their employers. Some people do crazy things when they are fired or laid off. I heard this one guy call up his employer and made a bomb threat. Another time a woman was told she was fired and fainted. Employers don't care about their employees. All they care about is making a profit and protecting their reputation.
I was terminated today (Friday, like always) over the phone
My last Boss should see this